Creation of a campaign identity and a jersey for Bruxelles Formation, conceptualized and created by Secondfloor, in collaboration with Paradox.
After working on its brand awareness and positioning for two years, Bruxelles Formation wanted to develop an activating campaign to recruit new trainees for some of its courses.
To promote these courses, we wanted to adopt the contemporary codes of the main target (18-35 year olds) and create a real sense of belonging to a group. That's why we created the BXL F.C, a training club to which Bruxelles Formations students are proud to belong.
(Support : print, SOME, TV)
