Campaign created by Secondfloor for the Fédération Wallonie Bruxelles following a call for tenders.
220.000 students could be in a precarious situation during their studies. There is help available, set up by the Fédération Wallonie Bruxelles, but it is not known enough. Asking for help can be difficult for different reasons: “I don’t dare to”, “I am not legitimate”, “I’m ashamed of it”.
220.000 students could be in a precarious situation during their studies. There is help available, set up by the Fédération Wallonie Bruxelles, but it is not known enough. Asking for help can be difficult for different reasons: “I don’t dare to”, “I am not legitimate”, “I’m ashamed of it”.
Our concept is built on the simplicity of asking for help. We emphasize the fact that, in their lives, students easily ask around for help and that they can do the same with the FWB. The statement “demander de l’aide, c’est normal” is strong, expressing both logic and simplicity but also legitimacy and is understandable by all, including parents.
(Support : SOME, TV, DOOH)