Campaign created for Nestlé by Secondfloor.
There's an average of 30,000 tonnes of garbage on Belgium's streets every year. Our challenge was to find a way of encouraging people to dispose of their garbage in the right garbage can.
There's an average of 30,000 tonnes of garbage on Belgium's streets every year. Our challenge was to find a way of encouraging people to dispose of their garbage in the right garbage can.
To do this, we completely recreated the Kit-Kat, Perrier, Vittle and Lion packaging to thank people who correctly dispose of and sort Nestlé wrappers.
A positive message to encourage good habits.
(Support : print)
