Creation of a campaign by Secondfloor for Apaq-W as part of a call for tenders.
For this campaign, the brief was to make consumers want to consume milk, as the Apaq-W has evolved considerably in recent years.
We decided not to make a classic milk ad, excluding any photos of cows or farmers, in order to focus fully on the consumer and his relationship with milk.
We came up with 2 strong ideas for this tender.
The first is colorful and cartoony, highlighting the relationship between consumer and farmer working hand in hand for better milk.
The second is more akin to a campaign for a classier drink like Perrier, with a streamlined design, but one that highlights the evolution of milk, which has evolved like the consumer.
The first is colorful and cartoony, highlighting the relationship between consumer and farmer working hand in hand for better milk.
The second is more akin to a campaign for a classier drink like Perrier, with a streamlined design, but one that highlights the evolution of milk, which has evolved like the consumer.
(Support : print, SOME, web, TV, OOH)
