The Athanor is an old gymnasium in Brussels where the Athanor Brussels Cheer team was created and trains.
The team and trainers wanted to create a modern, distinctive logo, while retaining the gym's colors, which are part of their identity.
To achieve this, I conceptualized a bold, peppy logo that also features their initials (ABC).
I also created a typography identity that could be used on their jerseys and social networks.
I also created a typography identity that could be used on their jerseys and social networks.
