For our corporate identity class, we had to rebrand the logo of our choice from any brand.
I choose to work with the "Au Vieux Campeur" logo.
I choose to work with the "Au Vieux Campeur" logo.
"Au Vieux Campeur" is a french brand that sells outdoor equipment and that was created in 1962.
We wanted a more modern, up-to-date look, while giving the impression of evolution by having the man walk to the right rather than to the left.
We wanted a more modern, up-to-date look, while giving the impression of evolution by having the man walk to the right rather than to the left.
We also modernised the sport equipment of the man and remove the gradient to make it more easy to read.
